Packaging and Merchandising (Project 1)

09/04/18 – 03/05/18 (Week 3 – Week 6)

Vinessa Lucia (0328421)

Packaging and Merchandising 
ASSIGNMENT 1: Label Design

Lectures

Week 2 (What is Packaging...)

Week 3 slides (Why is Packaging Important)

Instructions 

ASSIGNMENT 1: Label Design (20%)

The Brief

Design two NEW labels for an existing Justea Flavored Tea product. You may choose one of the flavors. Visit http://www.yeos.com.my/beverages/justea/ to select the flavor.

Project timeline

Week 3: Buy two bottle of the identical product AND BRING THEM TO EACH CLASS. Research two websites, two competitors’ flavored ice tea or two stores’ ice tea flavored drink display on shelves. On your design brief:

• -  Record your observations from the web sites, each store’s display 
• -  Yeo’s Mision, Vision and Values
  -  What makes Justea unique?

Week 4: Bring in 10 of sketches of your concept and suggest new material for the packaging

Week 5: Make actual 3 dimensional comps that take into consideration each side of the product to finalize your design

Week 6: Submit your assignment. You have to professionally photograph the final product as evidence for TDS website.

Objective:

1. To develop students sensitivity to typography, grid and layout. 
2. To develop students understanding of the hierarchy of information. 
3. To develop students ability to communicate visually. 

LEARNING OUTCOME:
Learning outcome of the exercise is about convincing a consumer to buy into an idea.
You will be also introduced to the concept of the target audience and will asked to consider a relevant target audience for their product when coming up with their ideas.

References

https://www.pinterest.com/vinessalucia24/packaging/ 

Sketches

Colour Palette

Progression 

Bottle Mockup

Feedback 

Sketches Feedback

Mr Shamsul : "Simple and expressive"

Label Design Feedback

Mr Shamsul :

Wow. Looks nice

I suggest you put a white background for the barcode

And you need to add nutrition facts as well

Finalise Label 

Mr Shamsul : 

Last thing. Reason why all barcodes need to be on white background is because it will be easier to scan.

Your work is good

One more thing, you may want to show another option of color scheme. High contrast/ vibrant colors maybe

After all the feedback, Mr sham told me to emphasise more on the Justea instead of the lemon, for the brand awareness, and after doing so, i started making the mockup of Justea bottle, and this is the feedback. 

Bottle Mockup 

Mr Shamsul : "The details of the line can be refine. It doesn't look smooth"

Finalise Version

PDF version

Download PDF here

Photograph Version

Reflection

Experience

This week was submission, i learned a lot from this project, especially knowing that my photoshop skills sucks, it really reminded me to learn again. This project was the first visual project that we did, ever since the semester starts, its a really good practice, to bring my typographic style back, and i really did enjoy the process of making this design. I tried to push myself to create a typographic design, as it has been long since i've done something like this, and i would really like to keep it up.

Observation

I observed that a lot of my friends went for the simplistic design, as it is really applicable towards packaging. So it worried me a bit, because i didn't really do it like that, and that i really did try to put my own twist, hopes it works out.

Findings

I found out that packaging is a really fun class, it really connects both mind and creativity, because there is a lot of thought that goes into creating a package, yet it is really challenging and fun to deal with visuals and information. 

Books