Vinessa Lucia (0328421)
Packaging and Merchandising
ASSIGNMENT 2: Innovative Packaging
Instructions
ASSIGNMENT 2: INNOVATIVE PACKAGING (20%)
The Brief
You have to design an innovative packaging for any health, pharmaceutical or beauty product
tailored to the needs and wants of a specific target market. Propose new idea for the material
of the packaging. The packaging should not only look futuristic but must be able to protect the product or item of your choice. Read https://www.packaginginnovation.com/packaging-
design/innovative-packaging-2/10-things-best-innovative-packaging-designs-common/ for further reading on ideas for the project.
Project timeline
Week 7: Discuss with your lecturer on the item or product of your choice and bring sample in
class on the existing packaging of the product. Explore the design and crafting techniques
and personal visual styles in solving identified design problem.
Week 8:
• Bring in lots of sketches of your concept
• Suggest materials and colors
Week 9: Make actual 3 dimensional comps that take into consideration each side of the
product to finalize your design. You have to professionally photograph the final product as
evidence for TDS website.
Week 10: Submit your assignment
Objective:
1. To develop students analytical thinking of strategizing sales and promotion.
2. To develop students understanding of solving problems with design.
3. To develop students ability to communicate visually.
LEARNING OUTCOME:
Learning outcome of the exercise is about convincing a consumer to buy into an idea.
You will be also introduced to the concept of the target audience and will asked to consider a
relevant target audience for their product when coming up with their ideas.
References
Reference List
Sketches
Progression
Final Outcome
ASSIGNMENT 2: Innovative Packaging
Instructions
ASSIGNMENT 2: INNOVATIVE PACKAGING (20%)
The Brief
You have to design an innovative packaging for any health, pharmaceutical or beauty product
tailored to the needs and wants of a specific target market. Propose new idea for the material
of the packaging. The packaging should not only look futuristic but must be able to protect the product or item of your choice. Read https://www.packaginginnovation.com/packaging-
design/innovative-packaging-2/10-things-best-innovative-packaging-designs-common/ for further reading on ideas for the project.
Project timeline
Week 7: Discuss with your lecturer on the item or product of your choice and bring sample in
class on the existing packaging of the product. Explore the design and crafting techniques
and personal visual styles in solving identified design problem.
Week 8:
• Bring in lots of sketches of your concept
• Suggest materials and colors
Week 9: Make actual 3 dimensional comps that take into consideration each side of the
product to finalize your design. You have to professionally photograph the final product as
evidence for TDS website.
Week 10: Submit your assignment
Objective:
1. To develop students analytical thinking of strategizing sales and promotion.
2. To develop students understanding of solving problems with design.
3. To develop students ability to communicate visually.
LEARNING OUTCOME:
Learning outcome of the exercise is about convincing a consumer to buy into an idea.
You will be also introduced to the concept of the target audience and will asked to consider a
relevant target audience for their product when coming up with their ideas.
References
Reference List
Sketches
Progression
Final Outcome
