Vinessa Lucia (0328421)
Branding Strategies
Project 2A: Ideation
Project 2A: 15%
The Brief
Ideation
Duration of Assignment
Week 1 – 6 (5
weeks)
Deadline
Week 6
Description
Ideation is the
mode of the design process in which you concentrate on idea generation.
Mentally it represents a process of ‘going wide’ in terms of concepts and
outcomes.
Ideation will
help you:
- Ask the right questions.
- Get obvious solutions out of your head.
- Uncover unexpected areas of innovation.
- Create volume and variety in your innovation options.
You are
required to collect 100 iconic symbols, places, people, objects and scenes that
represent the
city, which it has to be uniquely portraying our local cultural context.
—
Think more, Google less
Requirements
/ Submission
100 iconic symbols, places, people, objects and scenes
with a visual (collage),
together with a short description for each of the
selected object
Objective
To generate well-founded opportunities
that have a good prospect of creating value in the end-market, and which match
a brand’s strength and strategy.
Assessment Criteria
Marking Criteria & %
Distribution
|
(%)
|
LO1
|
LO2
|
LO3
|
LO4
|
LO5
|
Project 2B: Ideation
|
||||||
Idea: The ideas are memorable and have strong staying power. The ideas create
a strong lasting impression. The ideas cause a strong emotional reaction. The
ideas cause a smile in the mind. The ideas are simple and very effective.
|
15
|
ü
|
ü
|
ü
|
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Total
|
15
|
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100 KL Icons
Collages
