Vinessa Lucia (0328421)
Branding Strategies
Project 2B: Positioning
Project 2B: 15%
The Brief
Positioning
Duration of Assignment
Week 1 – 5
Deadline
Week 5
Description
To be able to
articulate the brand strategy by writing a creative brief,
and a set of mood
board is well presented.
Creative Brief Mood Boards (Images & Description)
Brand name The ideal city image
Tagline Color palettes
Brand story Typography
Brand message Imagery
Creative Brief Mood Boards (Images & Description)
Brand name The ideal city image
Tagline Color palettes
Brand story Typography
Brand message Imagery
Big Idea
* Please add more boards if needed.
An
effective strategy will maximize
the image and value of a brand.
Requirements
/ Submission
15 minutes presentation with a compilation
of creative brief and mood boards
Objective
To practice how to present an effective
strategy to promote a brand
Assessment Criteria
Marking Criteria & %
Distribution
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(%)
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LO1
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LO2
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LO3
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LO4
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LO5
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Project 2A: Positioning
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Strategy: The strategy is clearly based on the ‘resonating strength’ of the
USP/SMP and therefore in line with the brand strength– was manifestly evident
in the design processes (Research & analysis).
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15
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ü
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ü
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Total
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15
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Mood boards