Tuesday, 28 November 2017

Branding Strategies (Project 3A)

11/10/2017 - 22/11/2017 (Week 7-Week 13)
Vinessa Lucia (0328421)
Branding Strategies

Project 3A: City Branding

Project 3A: 30%

The Brief

City Branding

Duration of Assignment

Week 7 – 13

Deadline

Week 11: E-Brand Book & Application

Week 12: City promotional video

Description

Based on Project 2, to create e-brand book, application and city promotional video.

Requirements / Submission

The Brief

To learn how to deliver brand story & brand message

Assessment Criteria

Marking Criteria & % Distribution	(%)	LO1	LO2	LO3	LO4	LO5
Project 3A: City Branding
Strategy: Ability to translate the key insights into communication opportunities to set a direction for their brand message– was manifestly evident in final outcomes.	10		ü	ü	ü
Idea: The ideas are memorable and have strong staying power. The ideas create a strong lasting impression. The ideas cause a strong emotional reaction. The ideas cause a smile in the mind. The ideas are simple and very effective.	10		ü		ü	ü
Art Direction: The ability to use relevant visual elements, and compose them in a way that makes the brand message clear to the reader is strongly evident through detailed, well crafted and executed final outcomes.	10		ü		ü	ü
Total	30